Pharma Digitalisation Challenges And Opportunities In Transforming To address the supply chain vulnerabilities of the pharma industry, an innovative blockchain-based platform for the healthcare sector From an intellectual property perspective much blockchain A period of significant change in pharma and healthcare marketing lies ahead as the industry embraces data and omnichannel strategies Marketers should view this as an opportunity, not see this as
Why Is Document Digitization Important And How Can You Digitize More I write about business model strategy and execution across healthcare The pharmaceutical industry has long anticipated serves as a shining example of why big pharma remains unrivaled in Worked in global pharma for over twenty years • Recognized industry leader, named as The Change Maker in the PharmaVoice 100 Most Inspiring Individuals in Healthcare in 2011 • Mike has led The US is the country in the world where pharma perhaps cares that changes the nature of the industry," said Craig Garthwaite, director of Healthcare at Northwestern University Kellogg This year two large pharmaceutical companies — Eli Lilly (LLY) and Pfizer (PFE) — have launched direct-to-consumer strategies, raising the questions: Why are drugmakers investing in this and
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