Video Marketing Trends For 2024 All You Need To Know Here are the video marketing trends that the experts expect to see in 2024. 1. more use of ai tools and tricks. this couldn’t be a list of trends for marketing next year without featuring ai. the advancements in artificial intelligence (ai), and generative ai in particular, have been all over the news this year. Wistia’s survey showed that in 2023, product videos took the lead as the most common type of video content, accounting for 43% of all videos created. educational and instructional videos closely followed at 38%, while live events and social media content each made up 35% of the video landscape. additionally, 25% were promotional videos or ads.
14 Video Marketing Trends For 2024 Latest Forecasts You Should Be 5. behind the scenes. the new era of video marketing is less about polish and poise, and more about offering something genuine to your viewers. you might call this the “tiktok effect.”. authenticity is the number one currency on the social media platform, and that has leaked into video content all over the internet. 7. multi platform marketing strategies. effective video marketing in 2024 will involve crafting a wider array of content that is suitable for different platforms and that, by extension, caters to. 46% of marketers are using live video as a social media tactic. (hubspot) 94% of video marketers consider video an important part of their marketing strategy. (wyzowl) 70% of businesses say they’re creating more videos now compared to the same time last year. (animoto) 96% of marketers have placed ad spend on video. Here are the top video marketing trends van rooyen urges you not to ignore in 2024. 1. short form video 2. user generated content (ugc) video 3. shoppable video 4. interactive video 5. ai powered video production 6. seo optimization of video 7. augmented reality (ar) and virtual reality (vr) 8. 360 degree video 9.
Marketing Trends You Need To Know For 2024 By Pixenite Medium 46% of marketers are using live video as a social media tactic. (hubspot) 94% of video marketers consider video an important part of their marketing strategy. (wyzowl) 70% of businesses say they’re creating more videos now compared to the same time last year. (animoto) 96% of marketers have placed ad spend on video. Here are the top video marketing trends van rooyen urges you not to ignore in 2024. 1. short form video 2. user generated content (ugc) video 3. shoppable video 4. interactive video 5. ai powered video production 6. seo optimization of video 7. augmented reality (ar) and virtual reality (vr) 8. 360 degree video 9. 3. video advertising spending on mobile will continue to grow. a statista survey found that digital video advertising spending on mobile devices will grow to $58.92 billion usd in 2024. this growth means mobile video ad spending now makes up a majority of the total video advertising spend. 4. Video marketing is when you use video content to promote a brand, product, service, or cause. it involves planning, creating, editing, and sharing videos for different mediums. from social media platforms to websites and vlogs. marketing videos can help generate engagement, brand awareness, and leads.
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