Try Not To Hear This Campaign The Work

Try Not To Hear This Campaign The Work The coca cola “hear this” campaign was released across three european countries in a variety of newspapers, magazines, bus stops, and billboards in mid april. it was also released throughout coca cola’s social media channels, where people were given a platform to vote and discuss whether they heard the ads or not. Some images are worth 1000 words, but when you’re as iconic as coca cola, it can be worth 1000 sounds. this coca cola campaign uses its iconic ness to tap in.

Try Not To Hear This Campaign The Work Try not to hear this! april 25, 2019. can an image make a sound without actually making a sound? the coca cola company, via its central & eastern europe business unit, leveraged its rich history of sensorial advertising to launch a unique campaign ‘coca cola – try not to hear this!’ that invites viewers to “hear” the image of an ad in. Credits: bit.ly 39oxadujoin us:facebook: facebook aobpage twitter: twitter adsofbrandspinterest: pinterest.co. We inevitably produce this sound ourselves in our brain because years of coca cola’s sensorial memory help us associate the image with the sound – even if the viewer isn’t hearing anything. the campaign starts visually, but it’s completed in people’s brains when they produce the expected sound in their own heads. coca cola is turning. I thought the coca cola campaign 'try not to hear this' was really smart. it takes classic product advertising and pushes it further, using macro photography of the product in a conventional visual medium to evoke other sensory responses, such as sound and even taste. this ad makes me thirsty, and ultimately that's all it needs to do.

Coca Cola Print Ad Try Not To Hear This Campaigns Of The World We inevitably produce this sound ourselves in our brain because years of coca cola’s sensorial memory help us associate the image with the sound – even if the viewer isn’t hearing anything. the campaign starts visually, but it’s completed in people’s brains when they produce the expected sound in their own heads. coca cola is turning. I thought the coca cola campaign 'try not to hear this' was really smart. it takes classic product advertising and pushes it further, using macro photography of the product in a conventional visual medium to evoke other sensory responses, such as sound and even taste. this ad makes me thirsty, and ultimately that's all it needs to do. The headline then reads “try not to hear this”, challenging viewers to avoid playing the sounds in their heads, but at the same time taunting them to do so. this effect is an example of. The copy then “baits” viewers: “try not to hear this.” the campaign is running across multiple markets in central and eastern europe, on billboards, magazines and newspapers.

Coca Cola Print Ad Try Not To Hear This Campaigns Of The World The headline then reads “try not to hear this”, challenging viewers to avoid playing the sounds in their heads, but at the same time taunting them to do so. this effect is an example of. The copy then “baits” viewers: “try not to hear this.” the campaign is running across multiple markets in central and eastern europe, on billboards, magazines and newspapers.