Ppt Lecture 20 Powerpoint Presentation Free Download Id 213106 (iv) producer wholesaler retailer consumer (most consumer goods) (v) producer sole agent wholesaler retailer consumer (usually for a prescribed geographical area). the first channel, from the producer to the consumer, is preferable when buyers are few and the goods are costly and mostly purchased by industrial users. Agent: agents commonly act this level includes the producer, wholesaler, retailer, and consumer. if that same company relied on a network of wholesalers and retailers to sell its products.
Distribution Plan Producer Agent Wholesaler Retailer Consumer With producer to wholesaler to retailer to consumer—a more complex marketing channel—multiple types of intermediaries are needed. procter & gamble , the maker of crest, gillette, and pampers, relies on an intricate network of intermediaries composed of wholesalers and retailers that work interdependently to ensure the right mix and quantity. With producer to wholesaler to retailer to consumer—a more complex marketing channel—multiple types of intermediaries are needed. procter & gamble , the maker of crest, gillette, and pampers, relies on an intricate network of intermediaries composed of wholesalers and retailers that work interdependently to ensure the right mix and quantity. The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller. the consumer goes directly to the producer to buy the product without going through any other channel. Online retailers or companies with a strong brand presence often use this method. another example is the indirect distribution channel, which uses intermediaries to distribute products. for instance, a manufacturer may sell its products to wholesalers, who then sell them to retailers, and finally, the retailers sell them to the end consumers.
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