Pdf An Empirical Study On Online Social Networks Sites ођ Our study re sults show that only 12.17% or 46 stude nts (out of 378 students) dating. through online, of which 55.3% of the d aters started usin g online dating after they began university life. The table indicates that majority of the users spent one to two hours on online dating in a week 4.2 use of online social networks among the five popular online social networks usage in malaysia, facebook is the most popular online social networks for students in malaysia (80.68%).
Pdf A Study On Usage Of Social Networking Websites Among Colleg Dating through internet is providing incredibly useful features. when singles are looking for partners, internet can provide effective and more enjoyable alternatives at a low searching cost. it also provides many new ways and organized approach to mating ritual. this study identifies the attitudes of young adults towards online social networks and online dating sites usage. besides, this. Fig. 1 presents this study’s research model, developed based on network externalities and motivation theory. the model considers that perceived benefits and network externalities are key factors affecting individual’s continued intention to use, where the composing constructs of perceived benefits are extrinsic benefit (usefulness) and intrinsic benefit (enjoyment), while for network. This study identifies the attitudes of young adults towards online social networks and online dating sites usage. besides, this study also examines the different behavior between male and female online daters. the results of this study show that most young adults have a facebook id. only just over ten per cent of them date online. However, as social networking sites differ in terms of member behavior norms, it is envisaged that if a similar study is conducted and limited to a specific academically inclined social networking site such as academia.edu, researchgate, mendeley, and so on, different findings may be observed.
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