Pantene Labels Against Women Digital Ad Youtube View the script and more information about the 'labels against women' ad at: causemarketing commercial gallery pantene philippines labels against. Pantene ‘labels against women’ digital ad. labels against women attracted 46 million views within five months. pantene sales had declined for the 18 months preceding the launch of the labels against women digital ad. by 8 weeks after launch, pantene’s value shares grew by 3%. brand equity also increased:.
Pantene Philippines Labels Against Women Case Study Femininity, gender, masculinity , advertising. “labels against women” is a november 2013 television advertisement for pantene from the philippines; shortly after it aired, it received international attention and was widely posted online. the ad compares how men and women are perceived and labeled differently in different contexts. This campaign was launched back in 2013 in the philippines. p&g phillippines’ country marketing manager, haircare, pepe torres said this experimental campaign was created to help them start a conversation with their audience and gain emotional relevance with them. yep p&g own pantene too so if you read my last post on their film the look you. View additional pantene case study information at: causemarketing case study pantene philippines labels women case study view the pantene 'labels. Watch on. in this pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double standard. in this pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double standard.
Comments are closed.