Kraft Mac Cheese World S Largest Blind Taste Test Wnw Instead, we asked kraft to package their new recipe in their original boxes, changing only the ingredient label. then we watched for three months as america devoured 50 million boxes of the new recipe without noticing a thing. finally, we announced that we’d pulled off the world’s largest blind taste test, and that america’s silence had. Kraft heinz. lynne galia, 847 646 4396. lynne.galia@kraftheinzcompany . or. olson engage. rachel cooper, 312 854 8901. rcooper@olson . you’d think changing the recipe of one of america’s.
Kraft Mac Cheese World S Largest Blind Taste Test Wnw These days, everyone’s removing artificial stuff from their food, and they love advertising it. but when it came to re launching kraft’s iconic mac & cheese with no artificial flavors, preservatives, or dyes, we knew we had to tread lightly. after all, change is scary, especially when it comes to an american icon. we knew no amount of advertising could convince worried fans that their mac. In what kraft called "the world's largest blind taste test," it was revealed in march 2016 that the company had overhauled their original mac and cheese recipe to remove artificial flavors, preservatives, and dyes. but the change actually took place in december 2015, and by the time they let us all in our their secret, they'd sold more than 50 million boxes without anyone noticing. As the new republic points out, a box of kraft mac and cheese "will still contain around 780 calories, 75 calories from fat, 9 grams of fat, 4.5 grams of saturated fat, and 1,710 milligrams of. Kraft launched a marketing campaign monday, starring former "daily show" and "late late show" host craig kilborn. the company is calling it "the world's largest blind taste test." "as we.
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