Influencer Marketing Trends 2024 Lira Valina 4. increasing budget allocations for influencer marketing. • trend: there’s growing confidence in influencer marketing, reflected in rising budget allocations despite economic uncertainties. • key stats: • 66.8% of marketers plan to increase their influencer marketing budgets in the coming year (may 2024). If video is more your speed, watch our free on demand webinar to hear industry leaders discuss their influencer marketing predictions. sign up now! table of contents. #1: brands go all in on tiktok. #2: linkedinfluencers take off. #3: ai influencers enter the chat. #4: brands invest in employee "influencers". #5: exclusive content.
Influencer Marketing Trends 2024 Lira Valina 2024 influencer marketing trends. as the influencer marketing market gears up for a 13.79% growth from 2023 to 2024, it's crucial to stay up to date with the latest trends. here they are. ai influencers. in 2023, ai took the spotlight, making waves in areas like writing, design, and influencer marketing wasn't left behind. One influencer, eilidh moffat, focuses on skin care for the over 40 crowd and saw her following increase by 841% in 2023. the same goes for other influencer niches, like travel (niching down from. Survey methodology. influencer marketing expected to be worth $24 billion by the end of 2024. sizeable increase in content in recent years, rate increasing after covid lull. an increasing majority have a standalone budget for content marketing. nearly 2 3 of respondents felt the impact of 2023’s macroeconomic woes. The table of contents of “10 influencer marketing trends for 2024” guide: 1 → a focus on roi over engagement. 2 → influencers will become more specialized (and professional) 3 → influencer seeding as a way to break into the market. 4 → leveraging influencer marketing for b2b. 5 → storytelling in 60 seconds or less.
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