Have It Your Way Burger King Tagline History Luv68

Have It Your Way Burger King Tagline History Luv68 Burger king eventually abandoned the have it your way slogan after four years and introduced forgettable themes like best darn burger (1978), burger king town (1986), and the whopper says (2001). russ klein, the global marketing officer of burger king, stated that the reason they returned to their earlier slogan is because it is foolish to go against it. Despite its advertising efforts, bk was still lagging behind the competition in a literal sense. in 2012, burger king drive thrus were the slowest in the nation. in 2014, it changed its 40 year old slogan from "have it your way" to "be your way" in hopes of emphasizing individuality and freedom of expression. instead of focusing on the product.

Have It Your Way Burger King Tagline History Luv68 Burger king came out with a slogan of have it your way in 1974. this slogan summed up its difference with its rival mcdonald’s. the slogan fits well with the emphasis in pop culture and on individuality. the line makes total sense at a time when self expression and mass customization are critical elements of culture. The burger king “have it your way” commercial is one of the most memorable ad campaigns in the history of fast food. the commercial, which aired in 1974, introduced the world to the concept of “having it your way” and allowed customers to customize their orders to their liking. However, in 2004, burger king returned to its most successful ad campaign, a switch burger king’s marketing team felt was “long overdue.” after compiling research, the brand learned that three decades later and after a slew of money was placed into countless other marketing strategies, “have it your way” was still the slogan that resonated most with its target audience. The lyrics proclaimed that burger king would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan have it your way, and that it would happily do so: (chorus) have it your way, have it your way! have it your way at burger king! hold the pickles, hold the lettuce;.