What Is Sustainable Packaging And Why You Should Care When consumers are asked if they care about buying environmentally and ethically sustainable products, they overwhelmingly answer yes: in a 2020 mckinsey us consumer sentiment survey, more than 60 percent of respondents said they’d pay more for a product with sustainable packaging. a recent study by nielseniq found that 78 percent of us. To act proactively, packaging players must understand, at a granular level, how consumers buy and use the products in a given category and how consumers dispose of the packaging now in use. these insights can serve as a starting point for an analysis of which kinds of sustainable packaging fit a given value chain and the range of improvement.
Do Consumers Care About Sustainable Packaging Oceos For most consumers, sustainability has been considered a “nice to have” in the brands they buy, but it’s rarely been table stakes.that’s about to change. our research suggests we’re on. Tackle the packaging challenge. not only do companies need to make packaging sustainable, they need to communicate that value to consumers while also educating them about the nuances of material choices. they also can work to solve the downstream piece of the puzzle, addressing the recycling infrastructure where it’s necessary. This chapter expands upon the existing bain brief “a roadmap for sustainable packaging in consumer goods” (published september 2022). the environmental challenge of packaging waste has exploded, with governments, regulators, consumers, shareholders, employees, and society at large putting immense pressure on brands to address the unintended consequences of their current linear packaging. T of consumers see plastics as extremely or very sustainable. metal containers rank a bit lower, at 48 percent, while aluminum foil and laminated packaging rank lowest, rated as extremely or very sustainable by. 32 percent of us consumers, respectively. web <2020> exhibit <uspackaging> 3 exhibit <3> of <4>.
Consumers Attitudes About Sustainable Packaging Berlin This chapter expands upon the existing bain brief “a roadmap for sustainable packaging in consumer goods” (published september 2022). the environmental challenge of packaging waste has exploded, with governments, regulators, consumers, shareholders, employees, and society at large putting immense pressure on brands to address the unintended consequences of their current linear packaging. T of consumers see plastics as extremely or very sustainable. metal containers rank a bit lower, at 48 percent, while aluminum foil and laminated packaging rank lowest, rated as extremely or very sustainable by. 32 percent of us consumers, respectively. web <2020> exhibit <uspackaging> 3 exhibit <3> of <4>. Socio economic factors like government mandates, rising costs, and changing consumer preferences are driving increased demand for sustainable packaging. in a joint study, niq and mckinsey found that consumers are more loyal to products with strong sustainability claims. according to niq’s 2023 cpg sustainability report, 92% of shoppers say. Consumer goods companies that make the biggest strides toward packaging circularity will invest to understand the trajectory of four fundamentals at play: legislation; infrastructure; consumers and the retailers that sell a consumer products company’s goods; and. technology. we refer to them collectively as lict (see figure 2).
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