Brand Identity Design Guidelines Creating A Strong Visual Identity The discover logo in lowercase letters followed by a period will remain our wordmark. this has been a core element of our brand identity from the beginning and has long held recognition value. now, the word “airlines” is being added to it. and the period is being given even more significance. Discover airlines has been working with the hamburg based agency scholz & friends for the development of the new brand identity. from id card to website: new design will be rolled out step by step the arrival of the first airbus a320 in the new livery on 5 september marks the starting point for the new brand identity rollout.
Step By Step Guide To Create An Awesome Brand Identity Creatopy The start up phase is behind us. we are working on sharpening our profile and clear positioning in the higher quality holiday and private travel segment. this also expresses the brand identity and, at the same time, underlines our affiliation with the lufthansa group. discover airlines stands for quality, joy, and ease. Less than 100 days after the airline presented its new brand identity to the public at the beginning of september, the new brand design is already clearly visible everywhere. by christmas, a total of eight aircraft, seven airbus a320s and one airbus a330, will have been repainted, which is already a third of the fleet. December 6, 2023. dallas — discover airlines (4y) has made significant progress in rolling out its new brand identity. the carrier is a leisure airline in germany that is part of the lufthansa group. it operates flights from frankfurt and munich to various holiday destinations worldwide. the airline focuses on providing a "cutting edge. 7. present the new brand identity. after a little bit of magic from our creative team, we’ll present you with your new brand identity. our process starts by presenting 2 logo concepts, often that show two different directions we can take your brand. you’ll choose the one you believe in the most for us to further develop.
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