Context Page 3 Of 7 Thoughts From Contextly On Media Innovation When i quit my editing job at wired in 2012 to spend more time with my startup, contextly was focussed on helping readers dive deeply into a story, via smart related links at the end of stories. i was frustrated then at the state of digital publishing tools and the lack of innovation in the news media generally. i still am. Thoughts from contextly on media innovation context page 2 of 7 thoughts from contextly on media innovation contextly is an engagement platform that helps publishers build loyal audiences, by getting the right stories to the right readers.
Context Thoughts From Contextly On Media Innovation Thoughts from contextly on media innovation. introduction. at contextly, we build engagement tools that help publishers build high value, loyal audiences. one of the ways we provide value to a publisher is by automatically detecting older stories that are still valuable to readers and including these stories in our recommendations. Singel left the media company to work on contextly full time in november 2012, with co founder ben autrey. give readers great context for stories and figure out ways to build loyalty and keep. “there’s a big difference between those who want to start a startup to start a startup, versus those who decide to start a company to solve a problem they are passionate about.”. In the digital scenario, where news media organizations face technological disruption, innovation has been identified as key to the survival of journalism. while legacy media, rooted in a traditional mindset, have reacted more slowly to the changes that have occurred, digital native media have been better able to engage with audiences and adapt to new distribution platforms. given this.
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