Cheetos Redesign Mexico Silver Winner New York Design Awards 2021

Cheetos Redesign Mexico Silver Winner New York Design Awards 2021 Pepsico design & innovation . project brief. cheetos has a 40 year history in mexico, and chester has been our mascot for 30 of those years. he has been one of the most loved and well known characters in all of mexican culture. mischievous. fun. undoubtedly, chester was the most iconic asset for the cheetos brand. This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. consideration given to clarity of communication and the matching information style to audience. more details. e mail: media. over the past two years, cheetos has undergone a rebranding journey for the mexican market.

Cheetos Redesign Mexico Silver Winner New York Design Awards 2021 Designed in: mexico. in 2020, new regulations were put in place by the mexican government which meant we had to evolve our cheetos brand and rethink our most recognisable brand asset, chester. so, we thanked him for all the hard work and got to work ourselves redesigning the brand from the ground up. image: pepsico design & innovation. The new visual identity of cheetos reimagines the all colorful characteristics of the brand within a new design that is driven by the iconic c. the design focuses on attention to detail and meticulous execution, resulting in a brand mark that is both contemporary and playful. this redesign was so successful that it was awarded silver in the a. Cheetos redesign packaging by dennis furniss. awarded april 15, 2021 client: pepsico international mexico; 11.027; cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of cheetos within an new design that is driven by the iconic c. It began with the design team completely redesigning cheetos packaging, and creating a new visual identity that would help the brand to communicate across a variety of touchpoints. the team conceptualized a host of dynamic brand assets that would continue the inherent fun of the brand, and ensure it remained as irreverent and playful as chester.

Cheetos Redesign Mexico Silver Winner New York Design Awards 2021 Cheetos redesign packaging by dennis furniss. awarded april 15, 2021 client: pepsico international mexico; 11.027; cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of cheetos within an new design that is driven by the iconic c. It began with the design team completely redesigning cheetos packaging, and creating a new visual identity that would help the brand to communicate across a variety of touchpoints. the team conceptualized a host of dynamic brand assets that would continue the inherent fun of the brand, and ensure it remained as irreverent and playful as chester. Specifications technical properties: width 132.5 mm x height 250 mm. tags: chester, cheetos, brand, creative, chips, pepsico, branding, packaging. research abstract: cheetos has a 40 year history in mexico. 30 of those years chester was cheetos mascot. he has been one of the most loved and well known characters in all of mexican culture. The new york chapter of the american institute of architects ( aiany) announced the winners of its 2021 design awards earlier this month, recognizing a variety of projects and firms based in new.