Chapter3 Consumer Buying Behavior Ppt Therefore to succeed in satisfying the consumer, a businessman should understand human behavior. brand preference is a situation where majority of the targeted consumer group chooses or like a brand name over the other existing brands of the same category or conditions. chapter 3 consumer behavior download as a pdf or view online for free. The document discusses factors that influence consumer buying behavior, including: 1. the six stages of the consumer decision making process: realizing a need, searching for information, evaluating alternatives, selecting a product, assessing performance after purchase, and disposing of the product. 2. situational factors like the physical.
Chapter 3 Buyer Behavior Ppt The mental processes that comprise a • person’s cognitive structure fall into two • categories: • selective • attention • perception • retention • decision related. most buying decisions are the outcome of a process involving knowing, feeling and acting. there are many variants of this hierarchy ofeffects’ model. Chapter 3: consumer behavior: how people make buying decisions. 3.1 factors that influence consumers’ buying behavior. 3.2 low involvement versus high involvement buying decisions and the consumer’s decision making process. 3.3 discussion questions and activities. Transitivity means that if a consumer prefers basket a to basket b and basket b to basket c, then the consumer also prefers a to c. transitivity is normally regarded as necessary for consumer consistency. 3. more is better than less: goods are assumed to be desirable—i.e., to be good. 9 19 20151 chapter 3 consumer behavior. 9 19 20152 consumer decision making l extensive decision making: l highly complex and expensive products, such. consumer markets purchasers and individuals in households purchases are for personal consumption, not profit business markets individuals and groups that.
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