Apple S Think Different Ad Campaign Kicks Off The 50 Greatest The “think different” campaign was a huge success for apple and its advertising agency, tbwa\chiat\day. the campaign helped to revive apple’s image and led to a period of sustained growth. Apple ’s remarkable rise, coupled with steve jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “think different” ad campaign and the “to the.
Apple S Think Different Ad Campaign Kicks Off The 50 Greatest Twenty years ago today, apple launched the iconic “think different” ad campaign, which still resonates today, 15 years after it ended. steve jobs introduced the slogan at macworld just months after returning to apple as interim ceo, telling the audience “you always had to be a little different to buy an apple computer.”. On 1997.08.03, he presented a new slogan and aesthetic for apple’s ads: think different (perhaps a reference to ibm’s famous think slogan) and montages of artists and creative professionals using the mac. in an interview with electric escape, clow said that he wanted to feature filmmakers at dreamworks skg working on their macs. It was inspired by rene magritte’s seminal surrealist work, 'ceci n’est pas une pipe'. legend has it that way back when the pc dinosaurs still walked the earth, returning company co founder. Apple ‘think different’ ads. the “think different” ad campaign served as a homecoming for apple in a few ways. it was the first apple ad produced by tbwa chiat day in more than a decade.
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