10 Mistakes To Avoid When Pricing Your Online Program вђ Destini Mistake #3: too many pricing options. they provide too many pricing options. in general, two options for your customers to choose from is enough. i recommend one full pay option (that includes savings for paying all at once) and a payment plan to make your program accessible to more clients. mistake #4: ignoring the value of their program. This might need some market research and testing. calculate cost per enrollment: divide your total costs by the estimated number of enrollments to get this. if you realize that the required student count is a stretch too far, you can reassess your income goal or pricing strategy. 5. use a course pricing calculator.
10 Mistakes To Avoid When Pricing Your Online Course Or Membership A shorter online course with audio videos and pdf’s typically sells for anywhere from $197 to $497. these courses often take 4 6 weeks to complete. and a longer course with audio, videos, and pdf’s (a flagship course) sells for around $1,000 to $3,000. these courses often take at least a few months to complete. The trust you have with your market. your authority and credibility in your market. as a general rule, we don’t recommend selling your online course for less than $50. unless your goal is something other than to maximize revenue from your course sales, you should probably price your course for $199 or more. An ideal range for a one time price for your main course goes from $300 to $3000. this way, you won’t need too many new enrollments to break even. to calculate your ideal one time price for your flagship course, check out our pricing calculator. (link to calculator). Based on 132,000 online courses on their platform, the average online course price is $137. 89% percent of all online course prices surveyed are $350 or less. the median price of a creator’s first online course is $89, while the average price is $157. creators’ first online course pricing (source: podia).
Top 10 Pricing Mistakes To Avoid An ideal range for a one time price for your main course goes from $300 to $3000. this way, you won’t need too many new enrollments to break even. to calculate your ideal one time price for your flagship course, check out our pricing calculator. (link to calculator). Based on 132,000 online courses on their platform, the average online course price is $137. 89% percent of all online course prices surveyed are $350 or less. the median price of a creator’s first online course is $89, while the average price is $157. creators’ first online course pricing (source: podia). Here are three straightforward strategies for calculating a price for your online course: step 1. mini course pricing: launch it for a low price. if you are new to online courses, you might feel most comfortable at a low price point and a mini course is a great way to kick start your online courses. There’s a difference between a course on excel shortcuts and a masterclass in starting a $1 million business. 2. research competitors. we mentioned this above too, but researching competitors is important. if you’re wondering how to price your online course, it’s important to research what other people are doing.
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